From just about every corner, we’re hearing that people want the organizations and companies around them to be more transparent. Even the Federal Government is getting in on the conversation about transparency. Donors, staff, volunteers, and funders want to know more about the organizations that they support, and by putting information out into the open, people feel that you’re not hiding behind “proprietary” information or obfuscating the truth in some way. In this day and age of information overload, people want to know more, and they feel better when they get the information that they’re looking for.
A “share-by-default” mindset is another way of saying “be more open and transparent.”
There are layers and steps to this. We don’t expect you to start sharing absolutely everything overnight. The first step is to think about how sharing can help you and your organization:
- Think about your staff: are there documents that, if easier to find, share, and/or understand, would help them do their jobs more efficiently? How often are they searching for information that they can’t find, or having to ask their colleagues? You can empower your staff to work smarter by making more information available to them more easily.
- Think about your donors and volunteers: they’re sharing their valuable resources with you – their money and time. What information can help you tell your story more effectively so that they become true ambassadors and advocates for your cause, not just transactional participants.
- Think about funders and supporters of your organization: people increasingly want to know how you are stewarding their funds and resources, so what information can you share to demonstrate this?
- Layered on top of all of this is the question of how can you do all of this sharing more easily? We have the technology... There are many great tools out there at no or low-cost to your organization; it’s a matter of picking which ones are going to work for you.
Keep it simple and start small.
Maybe there are a couple of new documents that you can put up on your website that will help you better tell your story to your external supporters.
Maybe there’s a new tool you can use with your staff to share information more easily internally.
Try sharing, and, like green eggs and ham, you may find you like it...