You may have noticed, we recently redesigned Timeraiser.ca. We moved to a Weebly site to address some internal operating needs related to agency and artist applications, content management, and ticket sales. Specifically, our registration/ticket software was built a number of years ago before the age of Eventbrite, GuestList App, Meetup, etc. With the new version of our site, we’re able to take advantage of third party apps like Eventbrite, and the significant time saving advantages are quickly apparent. The one time-saver that had me literally jumping out of my chair this morning is the back-end management of registrations using EventBrite.
First, let me setup the old way:
The day of the Timeraiser (usually less than 6 hours before doors open) we generate a CSV/Excel report with all the ticket purchaser information collected at the time of the transaction. Since there isn’t an automatic way to edit out the fields not required for name badges/registration cards, we would take approximately 1 - 2 hours custom editing an Excel document to prep for our registration needs. Time is spent creating three documents; two separate mail merge files and one for import into Salesforce.com. We custom create a mail merge template for Timeraiser participants and a second template for Special Guest name badges. All this printing / label prep would take a lot of precious time on Timeraiser setup day.
The new way:
Put simply, Eventbrite has a print name badges feature that will save us all that custom formatting time. Now, instead of taking the time to download a file, edit the file, format the file, then create a new file, we’ll just give Eventbrite the fields needed and Voila! - a custom name badge or registration file with the specific Avery labels, ready to print.
This is just one example of how we’re constantly evolving our technology strategy to help the team work smarter - this simple upgrade will not just save us a couple hours on a busy day (x8-10 cities), but we’re specifically looking at how we execute Timeraisers efficiently in a way others can replicate. You can see our Registration Redesign process documented here. There are few things more fun in my job than discovering a new technology tool that solves an existing problem and makes the work we do easier. It’s magic.