By Simone Motiwalla
As a graphic designer, diving into work at Timeraiser was an easy feat because of the connectivity of the Cloud. Today we hear the term “cloud” being thrown around quite rampantly and ambiguously. Having worked at Timeraiser a few weeks it is clear to me that, in terms of graphic design, it is the most logical and organized way of sharing, updating and finding things. From a sponsor’s logo, to a phone number of a print house I may need to contact: it is all there. And not only is it there; it is easy to find using search engine tools in each of the programs such as Box and Saleforce.
Using a system that promotes radical openness and sharing makes the training period for a new designer very short and not an arduous or overwhelming endeavor. Training basically consists of a “tour” of the Cloud and instructions on where to find things and how to look for them.
The Cloud’s interconnectedness of resources concerning both the design side, and the project management side, of what I do that puts a layer of structure and tranquility within the fast paced and sometime chaotic world of design. The constant updating, transferring of files, editing and image switching is also safeguarded because of the fact that everything on the desktop syncs to the cloud server automatically.
Additionally, there is the mobile component to the Cloud. As mentioned before, everything is synced to a web server. This means that I can access all Framework resources from anywhere that is connected to the web. This mobility really does live up to its namesake “the Cloud” because this vast amount of information is able to lightly follow me anywhere I need to go to get work done.